"Challenges shape us, success distinguishes us."

A general trading company with global and regional activities that provides integrated solutions for companies and institutions







About Us

HSBL is a leading general trading company established in 2013 as part of a global conglomerate. We provide a comprehensive range of products and services to our global clientele. With years of experience, we are committed to meeting our customers' needs and delivering quality and efficiency across all aspects of our business. Our areas of activity encompass consumer goods, industrial products, technology, and integrated services. Our global network and accumulated expertise enable us to support our clients and help them achieve their success




Our Activities

Medical Equipment Trade

We offer advanced medical equipment and essential medical supplies to healthcare institutions to ensure the delivery of medical services at the highest quality and safety

Automobiles and Parts Trade

We provide a variety of new and used cars, along with genuine spare parts to maintain vehicle performance and driver safety

Electronics and Home Appliances

We offer a wide range of modern and innovative electronic and home appliances to enhance the quality of life and meet technological needs at home

Building Materials Trade

We offer high-quality and diverse building materials to meet the needs of construction projects, ensuring quality and sustainability

Food Trade

We supply and distribute a diverse range of high-quality food products to meet the needs of our customers and ensure the availability of fresh and nutritious products

Jewelry Trade

We showcase a unique collection of luxurious and elegant jewelry to meet the preferences of our customers with refined taste and style







Our brands















Our Vision

We aspire to become global leaders in our field by delivering the highest levels of quality and innovation in all our products and services. We seek to make a positive impact on the world through sustainability and sustainable growth


Our Mission

We aim to efficiently meet the needs of our customers and provide products and services that exceed their expectations. We are committed to integrity and ethics in all aspects of our business and work diligently to provide a positive work environment for our employees


Our Goals

Our primary goal is to achieve continuous growth and prosperity for our company, regardless of the challenges we face. We strive to improve performance and add value to our customers and our company. We also aim to enhance our social and environmental responsibility through sustainable initiatives










Our Partners

We are proud of our partnership with a distinguished group of the largest international and regional companies